Colorjet has launched an initiative encouraging the printing industry to contribute to PM Cares Fund.
- ColorJet launches initiative to encourage industry to help fight against Covid-19
- ColorJet initiates with a contribution of Rs 5 lakh to PM Cares Fund
- Initiative sees successful response from industry partners across the globe
Wide format inkjet digital printer manufacturer Colorjet Group, has started a campaign to help the Indian government in its fight against Covid-19, by encouraging its associates, customers and industry partners to contribute to the PM Cares Fund.
To kick off this initiative, ColorJet has donated Rs 500,000 to the PM Cares Fund and has also created a dedicated page to donate to the fund, on the ColorJet website. All contributions get directly transferred to the PM Cares Fund, with ColorJet acting only as an intermediate. ColorJet will also be giving certificates of appreciation to all donors.
ColorJet has set a goal to generate contributions amounting to Rs 2.5 million and till date the donations have totalled Rs 725,816 received from 118 donors, with donations also pouring in from industry partners in UAE, USA, Japan, etc. ColorJet is reaching out to its associates, partners and customers in the inkjet printing industry through conference calls, emails and social media.
“ColorJet being an industry leader has been playing a proactive part in the fight against the corona virus pandemic. At the onset of this outbreak, we took several initiatives to protect our employees by maintaining social distancing and regular sanitisation. We decided to launch this campaign to motivate all our industry partners to donate generously to this cause. Only by coming together, we will be able to fight through these difficult and unimaginable times,” Smarth Bansal, DGM-Product & Brand at ColorJet said.
“The ongoing Covid-19 crisis is making an unprecedented impact on the world and it is not going to pass in a hurry, it will take its time and toll on us. At this time, when the society is facing such an immense crisis, whatever individual efforts we put in is good, but by coming together, our collective synergy can help overcome this crisis better. We are constantly monitoring the situation and would be ready to cooperate with the government in any capacity to help fight this pandemic,” Madhu Sudan Dadu, Chairman, ColorJet added.