Modal, Cellulosics Are Becoming The Fibre Of Choice

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Through the last decade, global cellulosic fibre market has witnessed continuous growth especially viscose which has shown strong growth at 6-7% (>2X overall fibre growth).

Based on the superior properties, viscose along with other cellulosic (speciality) fibres like Modal/ Micro Modal, Dyed, Excel (Lyocell) are expected to emerge as the preferred fibre choices for different end consumer applications including apparels and home textiles.

Over the next decade, global demand for viscose fibre is projected to grow faster at 7-8%, while specialty fibres like Modal/MicroModal, Dyed, Excel (Lyocell) are expected to grow even faster.

Some of the key factors which will drive this growth are rising prosperity, rapid urbanisation, burgeoning middle class and higher disposable income along with consumer preference for soft, comfortable, fashionable and biodegradable products.

Discover a Fibre Synonymous with Softness & Comfort

Birla Modal is a premium specialty fibre that offers superior softness. With its sheen, smoothness and breathability, it’s one of the most recommended fibres by the top brands and retailers globally. It’s a nature based fibre made from wood sourced from Canadian birchwood trees.

Birla Modal is the second generation in man-made cellulosic fibres which couples great consumer and value chain benefits. Modal, as defined by The International Bureau for the Standardization of Man Made Fibres (BISFA) is a distinct viscose fibre genre, which has a higher wet modulus and satisfies a minimum value of tenacity in the wet stage at 5% elongation.

Birla Modal has twin benefits : superior softness + strength akin to cotton. So, even after repeated washes, fabrics made from this fibre retain their softness without losing its perfectly brilliant sheen, colours as well as soft hand feel. It can be the right blending fibre partner. The benefit of Birla Modal can also be appreciated when blended with cotton ensuring property benefit of both Modal and cotton. Both being cellulosic fibres, processing can be done with much ease.

What makes Birla Modal unique?

  1. Moisture management – Effective moisture management facilitates efficient transport of sweat from the skin to the outside
  2. Better Fit and Comfort – Garments with Birla Modal provide better body fit
  3. Brilliant colours with better sheen – For same colour depth, Birla Modal requires less quantity of dyes compared to other cellulosic fibres
  4. Cooling Effect – Fabrics made from Birla Modal are cooler in touch compared to cotton

Birla Modal is also available as a finer fibre. It’s called Birla MicroModal. Apparels manufactured from Birla MicroModal are lighter, exhibit superior softness and good dimensional stability. It’s like the best friend to the skin and finds excellent applications across different end consumer applications:

  1. Knitted apparels

Premium Intimate wear

  • Men (briefs/trunks/vests) – Birla MicroModal with Elastane, Cotton Modal Elastane, Cotton Modal
  • Women (panties/bra/camisole) – Birla MicroModal with Elastane, Cotton Modal, Cotton Modal Elastane

Knitted tights/leggings

  • Women – 100% Birla Modal, Birla MicroModal & Birla Modal with Cotton (with/without Elastane)

T-shirts/tops

  • Men – Birla Modal with Cotton
  • Women – 100% Birla MicroModal, Birla Modal with/without Elastane

Kidswear

  • 100% Birla Modal, Cotton Modal, Birla Modal with Elastane
  1. Woven apparels
  • Women Tops/Ethnic Kurtis –
  • 100% Birla Modal, Birla Modal with Cotton

Formal/causal shirts

  • Birla Modal with Cotton

Formal /casual trousers / blazers / suits

  • Polyester Modal Elastane
  1. Home textiles

Towels

  • Cotton with Modal in Pile

Bed linen/Duvet covers

  • Cotton Modal, Polyester Modal
  1. Sarees
  • Silk Modal, Cupro Modal, VFY Modal blends

(Ajay Sardana is Joint President, Pulp & Fibre Business, Grasim Industries Limited)

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