Seventh ITMA Asia + CITME 2020 Show Reveals Vibrancy Of Chinese Textile Industry


ITMA ASIA + CITME 2020 ended on a successful note, attracting a strong local turnout. After a delay of eight months, the seventh combined exhibition welcomed 65,000 visitors over five days.

Riding on positive business sentiments, following the post-epidemic economic recovery in China, exhibitors were thrilled to be able to have face-to-face contact with local buyers from the world’s largest textile manufacturing hub. In addition, they were excited to receive overseas visitors who were able to travel to Shanghai.

Alessio Zunta, Business Manager, MS Printing Solutions, agreed, “We are very glad to have participated in this ITMA ASIA + CITME edition. Finally, we were able to meet our old and new customers in-person again, as well as to launch our latest printing machine which received very positive feedback at the exhibition. I am happy to see that the local market in China has almost fully recovered and we look forward to next year’s combined show.”

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The combined exhibition brought together 1,237 exhibitors from 20 countries and regions. In an exhibitor survey conducted onsite with over 1,000 exhibitors, over 60% of the respondents revealed that they were happy with the quality of visitors; 30% reported that they concluded business deals, of which more than 60% estimated sales ranging from RMB 300,000 to over RMB 3 million within the next six months.

Another satisfied exhibitor is Lorenzo Maffioli, Managing Director, Itema Weaving Machinery China. He explained, “Being located in a pivotal market such as China, ITMA Asia + CITME has always been an important platform for our company. The 2020 edition was a special one as it represented the first international exhibition since the pandemic started.”

He added, “Despite the Covid-19 restrictions, we are very satisfied by the outcome of the exhibition as we welcomed a good number of qualified visitors at our booth. We were also very impressed by the efforts of the organisers to guarantee a safe environment for both exhibitors and guests and to manage the event in a very efficient way.”

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Ernesto Maurer, president of CEMATEX, said, “We owe our success to the support of our exhibitors, visitors and partners. Following this coronavirus setback, the textile industry is excited to move forward. Due to a remarkable recovery in local demand, there is a need to expand production capacity quickly. Besides, textile manufacturers have resumed plans to invest in new machinery to stay competitive. We hope to welcome more Asian buyers to the next show as many were not able to make it to this edition due to travel restrictions.”

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The next ITMA ASIA + CITME exhibition will be held from 20 to 24 November 2022 at the National Exhibition and Convention Centre (NECC) in Shanghai. It is organised by Beijing Textile Machinery International Exhibition Co., Ltd. and co-organised by ITMA Services.


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