Aditya Birla Yarn Launches ABY™ Virtual Studio


In an effort to further engage with customers, Aditya Birla Yarn has launched the ABY™ Virtual Studio. The Virtual Studio allows customers to tour ABY’s Design Studio effortlessly via panoramic tour set-up, with real time experience and interactive technology.

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“ABY™ Virtual Studio is the perfect illustration of `Spinning Excellence since 1969’ which illustrates our commitment to designing yarns that offer a very high level of performance over the course of life, thanks to longer product usage and urge to minimise environment waste for a better sustainability,” the company said.

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In line with its strategy, Aditya Birla Yarn continues to expand, invest and innovate by focusing on yarns offering with more technological value to its customers.

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