Amazon, Karnataka Sign MoU To Drive MSME E-Commerce Exports


Amazon India signed a memorandum of understanding (MoU) with the Department of Industries & Commerce, Karnataka to help drive e-commerce exports from the state. As part of the MoU, Amazon will train and onboard MSMEs from the state on Amazon Global Selling, its exports programme, enabling the MSMEs to sell their made in India products globally to Amazon customers across 200+ countries and territories.

Amazon Global Selling lowers the entry barrier for Indian MSMEs to expand their business and launch their brands globally from anywhere in India. With this programme, homegrown businesses get instant access to global markets, benefiting from Amazon’s distribution capabilities and global footprint to scale rapidly, creating a sustainable exports business.

Amazon will conduct training, webinars and onboarding workshops for exporters from key MSME clusters like Bellary, Mysore, Channapatna and others. The workshops will focus on sharing knowledge and imparting training to MSMEs about B2C e-commerce exports and selling worldwide through Amazon’s 17 international marketplaces to over 300 million customers worldwide. These workshops aim to enable MSMEs with the knowledge and tools to launch their brands and grow their business in international markets through Amazon Global Selling.

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Jagadish Shettar, Minister for large and medium scale Industries, Karnataka, said, “Karnataka has a vibrant automobile, agro, aerospace, textile and garment, biotech, and toys/handicraft sectors. Our partnership with Amazon India will encourage our MSMEs to leverage Amazon’s global presence and showcase their products to customers across the world. This is also an effort to display the strength of the state’s manufacturing and innovation prowess and our government remains committed to make Karnataka an attractive business and investment destination.”

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Abhijit Kamra, Director – Global Trade, Amazon India said, “This partnership with the Government of Karnataka is a step towards elevating lakhs of MSMEs from across the state to a global level. The Amazon Global Selling programme has enabled more than 70,000 Indian exporters to cross US$ 2 billion in cumulative exports, which showcases crores of Made in India products. The programme, which had hit cumulative exports of US$ 1 billion in 2019, saw a 100% increase in the next 18 months to cross the US$ 2 billion milestone. We remain committed to making exports easy for Indian businesses and empower them to tap into their true potential, thus contributing to the vision of an Aatmanirbhar Bharat.”

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The programme is rapidly boosting exports from India and helping build global Indian brands. In January 2020, Amazon had pledged to enable US$ 10 billion in cumulative exports by 2025 helping Indian businesses grow by selling online worldwide.


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