A.T.E. Enterprises – Ideas That Impact India


For 75 years, A.T.E. has been working on achieving social goals through business. And over these 75 years, A.T.E. has grown into a successful, multidimensional engineering group.

A.T.E. was founded as a part of India’s freedom movement.The idea – to sell high quality German textile machinery in India to challenge the prevailing British monopoly in the field. This endeavour helped in the modernisation and growth of the Indian textile industry, which now holds a strong position in the world. A.T.E. today is recognised as a leader in textile engineering in India, offering end to end solutions across the textile value chain.

A.T.E. also diversified into the fields of flow technology and print and packaging equipment in the 1970s, thus building up expertise in diverse fields. In the 2000s, a new generation of management took over the reins at A.T.E. The strategies going forward was to build on the businesses A.T.E had been in, but also go further in achieving social objectives. Well before “green” became a buzzword, A.T.E. decided to build up environmental businesses. Moreover, A.T.E. thought it right to “invent in India”, and set about creating original and sustainable products and solutions.

And so, in 2006, A.T.E. started developing products based on Machine-to-Machine (M2M) technology.  Since then, A.T.E. has also developed technologies and deployed products in wastewater treatment, eco-friendly cooling solutions, and energy efficiency solutions.  So, A.T.E. encompasses three essential elements of life: Air, waTer, and Energy.

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“I have always been passionate about the environment and wanted to create a positive environmental impact, particularly as I am deeply concerned that India will be badly hit by climate change. I also wanted to promote a culture of thinking for oneself and crafting original solutions. It’s A.T.E. way to work on social goals through business.  I believe we will create sustainable stakeholder value and will help society”, said Anuj Bhagwati, the head of the A.T.E. group, which succinctly underscores A.T.E.’s commitment to “invent in India”. Here is an overview of A.T.E.’s businesses in the environmental space:

Next generation cooling solutions

Fresh air can work wonders. A growing number of studies in the education, healthcare, and manufacturing sectors have shown increased productivity with healthy fresher air. If fresh air can work wonders, fresh cool air in hot climates is even better. That is precisely what HMX, a part of the A.T.E. group, does with its unique, patented technology. It provides fresh cooled air for the industrial and commercial sectors that not only ensures people comfort and thereby enhances productivity, but can also be used to improve process efficiency. And HMX’s solutions can do this without the heavy power used by air conditioners, so they’re environment friendly with an affordable lifecycle cost.

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At the heart of all HMX products is the DAMA (Dry Air Moist Air) – a patented heat exchanger (US and Australian patents received).  It's a cross flow plate type sensible heat exchanger built out of an engineering polymer, which provides a non-corrosive, non-biodegradable, and anti-bacterial substrate, and has an efficiency of more than 80%.

HMX products minimise the use of refrigerants and energy intensive compressors to supply cool air, using the following configurations to supply fresh, clean and cool air for different applications:

1. Only Indirect Evaporative Cooling (IEC)

2. Combination of Indirect and Direct Evaporative Cooling (IDEC)

3. Combination of indirect evaporative cooling and cooling coils (DX or chilled water)

HMX products comprise of two broad product families – HMX-Ambiator, and pre-cooling fresh air units.  All HMX’s products improve indoor air quality inside factory sheds, office buildings, and education and healthcare facilities.

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HMX has many installations covering the industrial and commercial segments and has a rapidly growing installed base. With more than 20 million CFM spread over 4 million+ square feet in India, HMX has the world’s largest installed base of indirect evaporative cooling.The growing list of satisfied customers of HMX includes progressive companies such as ABB, Bilcare, Bosch, Coca Cola, Dabur, Forbes Marshall, GE, HAL, Himalaya, Honeywell, ICRISAT, ITC, Lupin, NRB, SKF, Suzlon, Syntel, Taj Hotels, Tata Motors, TVS, Victor Reinz, VW, Wipro, etc.

HMX is thus redefining cooling – uniquely, providing both energy efficiency and fresh air.


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