Your dream of entering a retail store and walking out with garments fitting you exactly will soon come true with the government’s plans for launching India Size. The government’s plan for ‘India Size’ envisages tailor made measurements that will aptly fit the dimensions of the Indian population.
Taking a giant stride towards this movement, the government has set off on a drive to collate information that will enable astute trend forecasting. The collation will comprise gathering of commercial intelligence that will aid the India Size project on catching up with major global fashion trends.
A part of the government’s plan will launch in March. It involves measuring a group of people to come out with an accurate India Size chart. This will help the Indian apparel industry to come up with customized garments for the domestic market.