Jean-west Partners Cotton Australia For New Brand of Women’s Wear

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Cotton growers in Australia have opted to pair with fashion brand Jeanwest. This collaboration is intended to come out with a new range of women’s clothing made from 100 per cent Australian cotton.

Jeans-west has welcomed this move as a part of its commitment to traceability and sourcing local material. The new range of clothing is officially certified as being made from sourced-and-grown Australian cotton. The clothing collection is currently accessible at Jeans-west stores across Australia and New Zealand. The company spokesman informed that one bale of Australian cotton is able to generate up to 750 shirts.

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Jean-west has developed the range by entering into a partnership with Cotton Australia. The high quality of the home-grown fiber makes the venture very attractive for both partners.

According to Jeans-west product manager Lisa Hunter the collaboration was aided by the soft hand-feel and high quality of cotton. Jean-west is excited about the future prospects of having work with Cotton Australia. This has in store for us another glorious chapter of Australian cotton story, she added.

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Adam Kay, Chief Executive Cotton Australia responded to the venture with equal enthusiasm stating the farmers were excited about delivering the new range. He said that it was a privilege for Cotton Australia to work with Jean-west and the women cotton growers were very excited to see the new range. 

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