LIVA Gets Overwhelming Response At CMAI’s National Garment Fair


Known to be the most versatile and sustainable fabric, Liva’s varied applications were showcased across categories at the CMAI’s (Clothing Manufacturers Association of India) National Garment Fair held at the Bombay Exhibition Centre.

With over 12,000 visitors to the show, Liva witnessed a great response for the products crafted by partner brands like Anjali, Elini, Gokultex, Hemkunt, Mahendra Mills, Mevabaa, Orient, Prisma, Rubi Mills, Sudit. Liva’s application in kurtis, leggings and stoles were highly appreciated by the business visitors. Partner brands benefit greatly from such events and get impactful business opportunities for growth and expansion.

On the innovation front, Jelite, a women’s apparel brand has come up with knitted saree blouse with Liva fabric, which are high on comfort as well as fashion. Ruby Mills launched their high performance menswear shirts which are comfortable, low-wrinkle as well as well zero shrinkage. Such innovative collections showcased at the event were acknowledged by the buyers.

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“CMAI exhibition has really grown in terms of its reach and our focus to reach out to the far corners of the country is being fulfilled with the help of this event.  More consumer focused offerings were showcased in the exhibition based on categories like athleisure, ceremonial, and casual among others. Feedback of the buyers for the customised offering is procured through direct response. A platform like this helps not only to enhance and grow the brand’s image through alignment and differentiation of products but also by accelerating the final miles of a brands go-to-market strategy and soften the risks associated with new product launches.”  Manohar Samuel, President – marketing, Birla Cellulose said.

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Liva is a modern alternative to the traditional fabric for new age Indian women who deserve a high quality as well as comfort in their apparel needs. These fabrics will promote possibilities by LIVA and showcase the current fashion across the country in a range of colours, textures, and prints.

Expos like National Garment Fair provide brands with the boost and exposure required in the ever so competitive fashion industry, in terms of innovative styles and trendsetting fabrics.

LIVA focuses on new fashion trends at YARNEX exhibition, Delhi
Liva also participated in the Delhi Edition of YARNEX Exhibition, to facilitate its brand partners who showcased products made with Liva fabrics. LIVA focused on knits and woven fabrics and stoles. This range has been carefully crafted to meet the requirement of western and ethnic womenswear. Buyers appreciated the collection exhibited by Mercury, Mukut Mani, RK Handlooms, and Shree Sakthi Vinayagar at Liva Pavilion.

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