In a cavalier attempt to improve awareness about Australian merino wool among the Indian connoisseurs, Tata Group’s luxury e-commerce platform, namely Tata Cliq Luxury has announced a partnership with Woolmark. This move will enable Tata Cliq Luxury to be present in the Indian market as exclusive retail partners for the massive high-end designer collections of Woolmark. It aims at integrating the prestigious merino wool in Tata Cliq Luxury’s collection of woolen garments and accessories and also offers a platform for designers to compete for the International Woolmark prize.
Woolmark’s International prize is a prestigious award that commends innovative and out-of-the-box fashion design talent from world over. The prize encourages designers to exhibit the versatility and beauty of merino wool. For the winner of this coveted prize, the bonanza in store is extensive marketing and sales of the merino ware across the globe’s top boutiques and department stores through Woolmark’s exhaustive retail chain partner network.
Tata CLiq Luxury will have the privilege of retailing the winner’s merino wool designs exclusively throughout India.
In a recent media statement, the Woolmark Country manager for India, Arti Gudal said, “Our association with Tata Cliq Luxury stems from our shared vision to bring new technique and innovation from the global fashion industry to consumers in India. We’re delighted to have the brand as our retail partner in India as this enables us to spread awareness on merino wool and also increase its consumption across the wool supply chain through various collaborations. We’re looking forward to strengthening the merino wool narrative in India with them."
Vikas Purohit, Chief Operating Officer of Tata Cliq Luxury, was equally warm in reciprocating the compliments. He said, "We are very happy to associate with The Woolmark Company to help and promote the young and talented designers who create innovative and versatile designs with Merino wool. Tata Cliq Luxury endeavors to provide its discerning consumers a differentiated experience and this association is in line with this commitment. Our consumers can now access an exclusive merino wool capsule collection by budding designers online through Tata Cliq Luxury."