Synthetic fiber veteran Reliance Industries Ltd (RIL) has announced its diversification plans for its Reliance Trends brand in the areas of e-commerce and fashion. The decision comes close on heels of the union government’s imposition of curbs on foreign investments. Right now Amazon and Flipkart are facing the sting because of this new policy.
Reliance Trends plan right now aims at effectuating growth in the number of low-cost Reliance Trends fashion stores pan India, from 557 to over 2,500. Reliance officials said it will consume a span of five years to integrate the retail stores business with online business. The expansion plan is seen as one of the latest move by Mukesh Ambani, the conglomerate’s billionaire Proprietor. It aims at grabbing a major chunk off Indian consumer spending from Amazon, Walmart and Flipkart.
In December last, the union government with endorsement from Prime Minister Narendra Modi altered the FDI rules for e-commerce. The rule barred online retailers from selling products through vendors in which they have an equity interest besides from making deals with vendors to sell exclusively on their platforms.
Way back in 2007, Mukesh Ambani, Asia’s richest businessman cum industrialist founded Reliance India Limited. to to change the image from petroleum giant of India to a consumer interfacing conglomerate.
Reliance Trends is a leading lifestyle retail chain with over 557 retail stores across India. Reliance Trends offers stylish, high-quality products across Women’s wear, Lingerie, Menswear, Kidswear and fashion accessories through a diversified portfolio of own brands, national and international brands.
The uniqueness of the store is the core, which delivers “fashion at great value”. Spread over 8,000 – 24,000 square feet of shopping area, each Reliance Trends store is designed to offer a unique shopping experience for the entire family through wide aisles, coordinated displays and highly trained fashion professionals offering best in class customer assistance.
Reliance Trends customer through www.reliancetrends.com can access a large collection of fashionable, high quality products at great value delivered at their door steps.