India based, global textile giant, Arvind Ltd, has taken a significant step ahead in the value addition chain. On August 24, 2013, it opened its first flagship store, The Arvind Store, on its home turf Ahmedabad. Via this store, explained Kulin S. Lalbhai, Executive Director, New Initiatives, Arvind Ltd., the company wants to offer a ‘whole new apparel experience’ to its patrons, while on its quest to become a ‘complete lifestyle brand’.
Apart from having the entire range of high-end fabrics and apparel including international brands from its stable like Arrow, Flying Machine, USPA etc, the 4000 sq. ft. store will also include concepts hitherto alien to the Indian apparel market. It will have customized tailoring solutions and two new concepts namely Studio Arvind and Arvind Denim Lab that will offer customized washed jeans made to order.
Making ‘personalized’ denim option available starting from hue and going into stitching, trims, buttons, etc is going to be an irresistible attraction for those who desire enough. “Each denim is made to order in Arvind’s factory exactly to the customer’s specifications and meet international standards and the garment is delivered in approximately 14 days to the customer," explained Lalbhai
"We are going to launch Arvind as an apparel brand soon. Probably next year, now that the Arvind Store is coming up, we have got a home.” The company plans to roll out two to three more such stores in leading metros in the coming months apart from another 30 retail outlets.
Snapshot of Arvind’s Brand & Retail (B&R) Business
In Q1 2013-14, revenue was 34% higher as compared to the same period in 2012-13. Total number of retail outlets grew from 838 to 892. Going into the future Arvind expects to enjoy a y-o-y revenue growth of 20%; 12-15% from Textile business & 25+% from B&R business. Company intends to make apparel segment an Rs 6000 crore component of their business, for which they plan to roll out over 400 ‘The Arvind Store’ format outlets in the next five years.