Fifty Degree Launches e-retailing In Indian Markets

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Fifty Degree, the flagship brand of V3 Exports, which recently entered the Indian T-Shirt market, has drawn up plans to expand its footprint across India. Today, the brand announced that it would be e-retailing through leading e-commerce platforms: Flipkart, Amazon & Paytm. The brand had recently showcased their latest collection of stylish men’s T-shirts collection for Indian customers at 67th National Garment Fair Mumbai.

Fifty Degree specializes in men’s T-shirts in four categories – formals, basics, sports and casuals (T-shirts and Polos), giving a classic yet versatile staple that could take customers with street wear to leisurewear for home, to even the most high-powered boardroom meetings. The brand has an array of basic solid t-shirts that are crafted to help patrons go effortlessly from day to night without compromising on their style or quality.

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“Based on the growth and with sure measured steps we are also planning to spread our product availability through a Kiosk Model and EBOs across the country, with focus on South and West India where the winter is shorter and summers longer. We are also in conversation with some large e-commerce platforms, Fifty Degree will also soon be available on a few additional platforms.”said Vinay Mehra, Founder and MD, Fifty Degree.

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“Consumers’ wardrobe preferences across the world are undergoing a distinct shift. The Indian t-shirt market is also growing at a fast pace and is expected to be a 23K crore market by the end of the current fiscal.  A 3-fold growth has been projected in next 10 years”added Mehra.

Crafted with quality and simplicity, Fifty Degree’s t-shirts are anti-pilling, shrinkage controlled, sweat absorbent, anti-static processed and have a smart and comfortable fit.

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