Kolkata-based Rupa & Company, one of India’s largest knitwear manufacturers, has announced plans to launch the ‘Fruit of the Loom’ innerwear brand in India shortly.
Fruit of the Loom, based in Kentucky, is a subsidiary of Berkshire Hathaway, and one of the largest manufacturers and marketers of innerwear, T-shirts and fleece in the world.
The company will launch 87 styles across men’s and women’s range at 2,500 stores by the end of this month, Rupa said, adding that the price range of Fruit of the Loom would be from Rs 150 to Rs 400, maximum retail price.
Earlier this year, Rupa’s subsidiary Oban Fashions had entered into a License Agreement with Fruit of the Loom, to acquire the exclusive license from Fruit of the Loom Inc, to manufacture, distribute, advertise and sell innerwear as well as outerwear products for men, boys, women, girls and toddlers in India.
Fruit of the Loom products are being manufactured in Tirupur, Indore, Daman and Chennai.
Incidentally, it is the second international brand, which will be manufactured and marketed in India by the Rupa Group after FCUK, which according to the company is doing well in India.
The Rupa Group is gearing up for rapid expansion and exploring multiple opportunities in global brand licensing, the company said.
The company stated that it wants to combines its huge manufacturing and distribution capabilities with the knowhow of international brands.