The Indian market has become home to the American casual fashion brand Gap. The brand has emerged with a wide variety of choices in the “Make in India” category. The choice offers products that are customized for Indian retail buyers and fits their palate for color, shape and design. The brand which is popular for its family outlets has decided to come up with two smaller-size formats for the Indian markets, namely adult fashion and kids’ fashion.
Parag Dani from tthe Indian business head for Gap, Arvind Lifestyle Brands said in a media statement, “The made for India range has been developed based on inputs given on Indian consumer preferences. While Gap has democratic products throughout the world, some minor tweaks have been made for the select India range on an experimental basis.”
Dani has added, “There have been no tweaks in the pricing strategy for the customized India range. Gap is also doing two pilot projects on smaller size Gap adult stores and kids stores in the country.”
The average size of the Gap store ranges between 5,000 to 6,000 square feet. In the case of the adult only stores, the size is slated to be 3,000 to 3,500 square feet whereas the size of the kids only stores will be from 1,500 to 2000 square feet.
According to Dani two adult only stores have been so far set up, one each in Bangalore and Kolkata and the kids exclusive store is expected to come up within this year.