Bid goodbye to ties and boring formals. Vimal, the heritage textile brand from Reliance Industries has introduced ‘Be Unformal’ fabrics fashion range and an advertising campaign to connect with the youth.
As Indians celebrated ‘No Tie Day’ on August 23, Vimal introduced its new collection replete with unconventional and stylish fabrics, patterns, shades and textures.
The new range comprises four products – fashion jacketing, fashion cottons, fashion and feel and fashion ceremonials.
This fashion range is a part of the company’s revival plans for Vimal brand. Speaking on the launch of the new range and campaign, RIL textiles division president Anand Parekh said, "The new range from Vimal has gone a step ahead to bring to life its core quality of 'fashion for everyone' by creating fabrics that have relevance with the evolving formal wear needs."