ITMA 2019 marks the start of a new era for Saurer. The company’s new website in its fresh corporate design went live to coincide with the start of the exhibition. The site’s new structure and appearance reflects a modern company with a focus on digitalisation. Customers can find the desired products, services and company information in a few easy navigational steps.
According to the company’s press statement, “Using our streamlined site, visitors will be able to gain a clear overview of what we have to offer – comprehensive, tailored solutions that include far more than just machinery.”
The company relaunched the group’s website on 18 June 2019. “Saurer had launched the previous version of the site six years ago and this was the opportune time to reinvigorate our web presence in line with our new customer-oriented strategy,” according to the release.
Saurer’s products and services are now organised according to application and systems. “This highlights our commitment to providing customers with fit-for-purpose solutions for the processing of fibre and yarn. Clients will also be able to access our service offerings: Sun – Service Unlimited, the online customer portal Secos as well as the new training portal Saurer Academy.”
Saurer has included its purpose story and core values for the first time. Aside from offering users a highly visual experience with integrated picture galleries and a range of image, training and product videos, the responsive design means that the website is displayed optimally on desktop computers and handheld devices.
“Our aim was not just to give the site a facelift, but to ensure that it met state-of-the-art technical standards in order to be prepared for the future. A website is always evolving – Saurer is a dynamic company and we will keep improving the site step by step and adding new content on a regular basis to ensure our customers, investors and applicants can stay up to date,” explains Silke Maier, Saurer’s Senior Corporate Communications & Marketing Manager, who headed the relaunch.