SPYKAR Launches Athleisure Denims – ‘GYMJNS’


Spykar, India’s leading fashion denim brand has launched a new range of athleisure denims, ‘GYMJNS’. This is slated to be the next evolution in denims as it offers a ‘4-way dynamic stretch’ and ‘ergonomic construction,’ making it the first-ever denim that can be worn for workouts. Keeping in mind the demand for something cool, durable and versatile to match the fast-paced life of a millennial, this is a perfect denim for the gym and outside too.

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Available in 18 styles for men and women, Spykar GYMJNS are super comfortable and stretchy with a great fit and sporty styling. Matching the products features, the campaign tagline #BeExtraa communicates with the target audience which is the millenials.

Sanjay Vakharia, CEO of Spykar Lifestylesaid, “Millennials are time-conscious, ambitious, and always on the go. They love sharing everything they do and want versatility and utility in what they use. With Spykar GYMJNS, they can now seamlessly move from active to leisure to fun, without having to change their outfit.”

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These stylishly cool fashion denims with ‘4-Way Dynamic Stretch’ and ‘Ergonomic construction’  include styles with zippered pockets, drawcords, typography  side seams, elasticated waistbands, reflective tape details, sporty fits amongst other smart detailing. The range is now available pan-India across 250 stores and also online on www.spykar.com.

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