Tamta Tells Parliament 21 E-commerce Platforms Set Up To Market Handloom Products

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In a statement issued in parliament in response to a query, the textile ministry disclosed that it has deployed 21 e-commerce companies till now for online marketing of handloom products.

The query was raised in the Upper House to which Ajay Tamta, ministry of state for textiles replied, a policy framework has been designed to promote e-marketing of handloom products. “Under this framework, e-commerce platforms that have good track records and willing to partake can do so in the online marketing process. The response was submitted in the written format.

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Tamta further added, "So far, this ministry has engaged 21 e-commerce entities for online marketing of handloom products. As on December 31, 2017, INR 9.54 crore sales were generated by web portals.

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In response to a separate query, Tamta disclosed that as on December 31, 2017, there were 3,546 textile mills in the country and a total number of 56 mills have been closed during the past three years.

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