Itema Group Opens Its New State-Of-The-Art Training Centre At Lahore In Pakistan

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Itema, the world’s largest privately held provider of advanced weaving solutions, including best-in-class weaving machines, spare parts and integrated services, has opened its brand-new, state-of-the-art training centre called ItemaCampus, in Lahore, Pakistan.

At a grand opening ceremony attended by more than 100 representatives of the Pakistani textile industry elite recently, Itema in close collaboration with Noon International, which is the sole exclusive sales and after sales agent, unveiled the ItemaCampus, with innovative airjet and rapier technology installed on the premises.

Amir Fayyaz Sheikh, Chairman of the All-Pakistan Textile Mills Association and CEO of Kohinoor Mills, besides His Excellency the Italian Ambassador to Pakistan Stefano Pontecorvo, the Itema Group HQ delegates, including the Group Sales & Marketing Director, Christian Straubhaar and Franco Brambilla, the Head of Sales responsible for Pakistan were present at the opening ceremony.

Group Sales & Marketing Director of Itema Group Christian Straubhaar said at the opening ceremony, “We are celebrating a new milestone for our Company in Pakistan, one of the most strategically important markets for Itema and a country with a strong potential for continued growth. The concept of the campus is to bring Itema to Pakistan because we believe that a physical presence in a country is essential in order to create a dynamic and positive environment for business”.

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“We want to bring Itema closer to our customers and the ItemaCampus training centre is our strong commitment to the Pakistani textile industry, which we are ready to serve with our best-in-class, innovative weaving machinery to enable Pakistani mills to produce highest quality fabrics and achieve maximum success in the worldwide market,” Straubhaar said.

“We are very proud to launch our new training centre, following in the footsteps of the original ItemaCampus in Italy, inaugurated in 2015. We want all our customers to feel welcome and experience first-hand, the prowess and technological superiority of Itema weaving machinery range,” he said.

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“No matter how easy to use and intuitive the latest generation weaving equipment from Itema is, training remains a key element when it comes to getting the most out of your looms,” he said.

Hands-on training on the latest Itema Rapier R9500 and Airjet A9500 series looms, as well as the Projectile P7300HP V8 as well as and the R9500 terry looms takes place at various Itema locations around the world, including the original ItemaCampus at Itema’s corporate headquarters in Colzate, Italy, as well as in other training centres globally.

With the opening of the first Itema Campus in Lahore, Pakistan, select training courses will now be offered locally, based on customer interest.  Last, but not least, in addition to training at the above locations, Itema offers professional training courses for operators and maintenance personnel directly at customer mills for maximum convenience and efficiency.

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