Understanding The Indian Consumer

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ReJig Micro Market Analysis has tried to put in perspective the young Indian middle class consumer’s retail preferences, pre-lockdown; and the sudden change in scenario today. This will give an insight to retailers and brands about what they can expect as the lockdown and Covid-19 blues wash away.

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Table of Contents:
Page 2 – Executive Summary
Page 5 – Takeaways
Page 9 – The Consumer, Pre-Lockdown
Page 34 – The Consumer, Post-Lockdown
Page 41 – Methodology
Page 42 – About REJIG

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