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W Dazzles Paris With Indian Style

Paris got a splash of Indian colour this Spring! W, the womenswear label from Aditya Birla Fashion and Retail Ltd (ABFRL), stepped onto the Paris Fashion Week runway for the very first time, showing off its Spring/Summer 2026 collection.

“This is a big moment for us and for Indian fashion,” said Anant Daga, CEO of ABFRL’s TCNS Division. “We’ve been blending tradition with modern style for years, and now seeing our designs on a Paris runway is both thrilling and meaningful.”

The show featured four special capsules: Poetic Reverie: Summer Weddings, Pristine Summer, Youthful Celebration, and Holiday: The Indian Way. Each capsule brought a mix of flowing and tailored silhouettes, vibrant prints, and playful layers – all rooted in Indian ethnic wear but reimagined for a global audience.

After the Paris debut, the collection went live on W’s e-commerce site and in stores across India, giving fans everywhere a chance to grab their favourites.

“After our New York debut last year, Paris was the next natural step,” Daga added. “It proves that Indian design, storytelling, and style belong on the world stage – and we’re just getting started.”

W for Woman has over 1,150 points of sale and more than 300 brand outlets in India. As part of ABFRL, it joins a portfolio that includes Tasva, Jaypore, and Pantaloons, helping to bring Indian fashion to both local and global audiences.

The show featured four special capsules: Poetic Reverie: Summer Weddings, Pristine Summer, Youthful Celebration, and Holiday: The Indian Way. Each capsule brought a mix of flowing and tailored silhouettes, vibrant prints, and playful layers – all rooted in Indian ethnic wear but reimagined for a global audience.

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w dazzles paris with indian style

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