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NEHHDC Elevates Eri Silk As India's Ethical Luxury Fibre

• By  Textile Excellence
• July 26, 2026

Northeast India’s rich textile heritage is gaining renewed global attention as the North Eastern Handicrafts and Handlooms Development Corporation (NEHHDC) showcases sustainable silk, artisan empowerment and innovative product development at Bharat Tex 2026 in New Delhi. The organisation is working to transform traditional fibres and indigenous craftsmanship into globally competitive products while creating stronger economic opportunities for weavers and artisans across the region.

Manmayuri Saikia highlighted NEHHDC’s efforts to promote Eri silk, also known as Peace Silk or Ahimsa Silk, as one of India’s most sustainable and ethically produced natural fibres. She said growing consumer awareness around responsible fashion and traceable supply chains is creating new opportunities for Northeast India’s unique textile traditions.

Unlike conventional silk production methods, Eri silk allows the silkworm to complete its natural life cycle and emerge from the cocoon before the fibre is collected and spun. This cruelty free production process has positioned Eri silk as an important material in the sustainable fashion movement, particularly among consumers seeking environmentally responsible alternatives.

The global sustainable textile market is witnessing rapid expansion due to increasing demand for eco-friendly materials, ethical manufacturing and circular production practices. Industry reports estimate that the global sustainable textiles market could grow from nearly US$90 billion in 2024 to more than US$140 billion by 2030, driven by changing consumer behaviour and stronger sustainability commitments from fashion brands.

India’s natural fibre advantage places the country in a strong position to benefit from this shift. The country remains one of the world’s largest producers of silk, producing around 38,000 tonnes annually across varieties including Mulberry, Tasar, Eri and Muga silk. Northeast India plays a crucial role in this ecosystem, particularly in the production of Eri and Muga silk, which carry distinctive cultural and ecological value.

Saikia said NEHHDC is strengthening the complete value chain of Northeast textiles through initiatives focused on spinning facilities, design development, skill enhancement and improved market access. The organisation aims to ensure that artisans and rural producers benefit directly from growing demand for sustainable handcrafted products.

The Purbashree platform has emerged as a key initiative in this direction, providing a dedicated marketplace for authentic handloom and handicraft products from the Northeast. The platform supports artisans by connecting traditional producers with wider consumer markets while promoting the cultural identity of the region.

Another important focus area is Ryndia, Meghalaya’s premium Eri silk heritage. Known for its softness, durability and sustainable production practices, Ryndia has become a representation of women led craftsmanship and indigenous textile knowledge. The initiative highlights the role of rural women artisans in preserving traditional skills while building sustainable livelihoods.

NEHHDC is also promoting Padma Doree, an innovative textile initiative that combines the unique characteristics of Northeast India’s Eri silk with the celebrated Chanderi weaving tradition of Madhya Pradesh. The collaboration brings together two distinctive Indian textile identities to create premium products that reflect heritage, craftsmanship and contemporary luxury.

Saikia also highlighted the importance of the Ashtalakshmi initiative, which aims to promote the Northeast as a centre for textiles, handicrafts and entrepreneurship. The programme focuses on improving visibility, strengthening business opportunities and encouraging sustainable economic development across the eight northeastern states.

Bharat Tex 2026 provided NEHHDC with a significant platform to connect artisans, designers, exporters, buyers and international stakeholders. Saikia described the exhibition as an important opportunity to understand global market expectations, exchange knowledge and showcase the potential of Northeast India’s textile ecosystem.

Industry experts believe that demand for ethical and sustainable textiles will continue to increase as global fashion brands focus on responsible sourcing and transparent supply chains. Products such as Eri silk offer a unique combination of environmental responsibility, cultural heritage and premium craftsmanship.

NEHHDC’s initiatives demonstrate how traditional textile practices can be integrated with modern market strategies to create globally relevant products. The organisation’s focus on sustainability, innovation and artisan empowerment is helping Northeast India emerge as an important destination for responsible fashion and heritage-based textile development. 

Manmayuri Saikia, Senior Executive (HR & BD) highlighted NEHHDC’s efforts to promote Eri silk, also known as Peace Silk or Ahimsa Silk, as one of India’s most sustainable and ethically produced natural fibres. She said growing consumer awareness around responsible fashion and traceable supply chains is creating new opportunities for Northeast India’s unique textile traditions. Saikia also highlighted the importance of the Ashtalakshmi initiative, which aims to promote the Northeast as a centre for textiles, handicrafts and entrepreneurship. The programme focuses on improving visibility, strengthening business opportunities and encouraging sustainable economic development across the eight northeastern states.