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Underneat Strengthens Position Among India's Fastest Growing D2C Fashion Brands

• By  Textile Excellence
• June 26, 2026

Premium shapewear brand Underneat is rapidly emerging as one of India's fastest growing direct to consumer fashion brands, driven by a strong consumer first strategy and product innovation. Founded by creator Kusha Kapila and fashion industry veteran Vimarsh Razdan, the brand has built momentum through premium shapewear designed specifically for Indian body types, inclusive sizing, and comfort focused solutions.

Launched in April 2025, Underneat has attracted significant investor confidence after raising US$ 6 million in a Pre Series A funding round led by Fireside Ventures. The company has also crossed an annual recurring revenue of ₹150 crore while achieving EBITDA positivity within eight months of launch, highlighting exceptional execution in India's competitive fashion retail landscape.

India's innerwear and shapewear market continues to expand alongside the country's rapidly growing D2C ecosystem. Underneat's latest growth reflects rising consumer demand for premium, functional, and inclusive apparel, positioning the brand as a strong contender in the next phase of India's fashion retail evolution.

Launched in April 2025, Underneat has attracted significant investor confidence after raising US$ 6 million in a Pre Series A funding round led by Fireside Ventures. The company has also crossed an annual recurring revenue of ₹150 crore while achieving EBITDA positivity within eight months of launch, highlighting exceptional execution in India's competitive fashion retail landscape.